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Altair Semiconductor is connecting people, enabling, for the first time, the introduction of 4G connectivity to any and every device. By offering 100% LTE semiconductor solutions, unhampered by the high cost of 3G silicon, bill-of-materials and patent royalties, They are disrupting the communications ecosystem. Altair wanted to avoid the conventional look and feel of most semiconductor manufacturers and make themselves more approachable to clients and media. Through adding a vibrant and playful color palette, rounding and refining the logo, and developing user friendly icons, the brand identity differentiated them in the industry.
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