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Tracx is a NYC-based company with a SaaS platform for brand marketers who want to do more than monitor their social media presence, but actually manage it. The company provides an end-to-end solution that indexes the entire social web and delivers the most relevant, high impact audiences and conversations by capturing a 360 degree view of activity around a brand. We helped them update their brand to reflect their strength and leadership in social listening, while making it feel warm and inviting to potential clients, as well as the user interface for their product.
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