A Click Away

I have 3.5 years of experience working for an Isreali-based international IT company. My job was to create Geo-targeted, day-parted, and seasonal online campaigns that were specifically suited to each of our regions. I am a fully qualified Google AdWords Professional, with work experience of Yahoo & Bing(Microsoft) as well as other more niche content sites and search engines. English is my mother tongue, but after 20+ years in Israel & Army, my Hebrew is pretty good!

My work experience of SEO was really part & parcel of my SEM job. There was naturally a lot of overlap between the two functions. Research of relevant sites and keywords and geographic targeting were all useful both for the Marketing via the site and appearing in the right places at the right places(site position in SERP- Search Engine Results Page)

My market research is pretty extensive. Apart from two very different technology sites that i marketed, and researched both internally and extermnally by looking at competetive sites. I also worked with companies as diverse as Property Development to Food Packages.
Over the years i have discovered many tools that assist me in doing thorough market research.

In addition to writing Ads for online campaigns, i have also worked on creating content for other sites. Using the knowledge of keyword saturation and the importance of regional spelling differences and nuances, i was able to create content that "talks" to its audience, not AT them and not to someone else