Sarah Vonnegut Content & Creative

I've created email templates for sales teams based on various scenarios to help them better align their sales pitch to specific customer needs. I also designed, curated and managed the monthly newsletter in my last position, where I used A/B testing and analytics to improve open rates month over month. Experienced in HubSpot marketing as well as MailChimp.

Over five years of experience in Social Media Marketing has helped me hone my content curation and strategy planning skills to a T. In my last position, I managed and grew their social media accounts on Facebook, Twitter, LinkedIn and Google Plus, with consistent growth on each platform by providing relevant, timely content that both shared the company's message and helped our followers in some way.

My biggest accomplishments include growing a LinkedIn page from 300 followers to over 4,000 in two years with no advertising and becoming a certified contributor in my niche's most popular subreddit on Reddit.

Whether it was written by an English professor or a non-native English speaker, I'm highly experienced in finding and fixing grammatical errors, poor word choice, and can generally make any text look and read more professional. Starting with my high school newspaper and then my college newspaper, I've been editing and proofreading for over a decade. In recent years I've gained professional experience in assisting Hebrew speakers write strong English content through editing and guidance.

From white papers, case studies and product datasheets to ad copy, poster copy, and event collateral copy to blogs, articles, social media updates, and general web content, I've written it all. I understand the importance of maintaining a consistent voice throughout marketing materials, and I know how to frame a brands' unique selling points into solutions to prospects' needs.

SEO is a vital part of any brand, and I have deep knowledge in on-page SEO practices to help boost page rank and number of visitors using specific keywords. On the other side, I know that it's equally if not more important to ensure every blog post, article, webpage, offers quality content that helps answer readers' questions, which is how I approach each assignment handed to me.

I have over 7 years experience of blogging in industries from mobile apps to information security to Jewish niche writing. I understand the importance of SEO but also of organic writing and not stuffing a blog with keywords. I write in-depth, well researched blogs ranging from 500 to 2,500 words.

All of my positions, including my current stint as a freelancer have revolved primarily around copywriting. I've worked on copy for emails, landing pages, ads, articles, case studies, white papers, web pages and more, in a few different fields.

I've written articles on everything from mobile apps to real estate to information security and everything in between. Each article I write begins with in-depth research and planning to ensure the final product is as high-quality as possible. My Journalism degree has also helped me maintain a high standard of writing and editing that culminates with a polished end product.

In my last position I created several infographics to visually depict data about various security concepts and timelines. Each project was first researched well by me where I then mapped out the design and got to work creating it. Programs used include Illustrator, info.gram, and Canva.

I've designed, created and edited various landing pages as lead collection tools. Using the company messaging to guide the copy, I write strong headlines and CTAs and design them to be even more powerful.

From customizing WordPress templates to the customers needs to managing sites on a day-to-day basis, I have several years of experience.

I've built and now manage two WordPress websites, site names available upon request. From customizing the theme to the brand, to designing the information architecture and creating the content (in Hebrew and English on one site), to daily and weekly check-ups to ensure plugins and themes are up to date and site functionalities are working as required, I've done it all. I know working HTML, CSS & PHP to help with any customization or site changes clients require.